We are living under the influence of Hollywood. We love to hear worthless gossips and scandalous details on the stars and we are collecting things identified with our favorite movie and TV personalities.
Because of their tremendous influence, celebrities are raking in money from commercial endorsements. And it does not matter whether they use or like the products they are vouching for as the most important thing is that they are being paid millions to do according to the script.
Do you give so much weight on a celebrity endorsement when you buy a certain product?