Tested with more than 70,000 clients, ProCoach makes it easy to deliver world-class, proven nutrition coaching to your own clients. It’ll help you grow your business while working less and getting better results.

To understand ProCoach you first need to understand why it was created, and the key problems it helps health and fitness professionals overcome.

JB shares his early coaching struggles and how PN went from 20 to 45,000 clients with ProCoach.

Want to know exactly how the ProCoach software works? Then check this out.

See how other health and fitness pros are using ProCoach with their clients.

Want to learn even more? Join the Presale List Today

ProCoach delivers — to your clients, on your behalf — an online, 12-month habit-based nutrition coaching program, complete with daily lessons, practices/habits, check-ins, and more. These will help your clients revamp their eating habits and reach their goals.

(Everyone knows that practice/habit-based coaching is more effective and has longer-lasting effects than typical diets or meal tracking. But not everyone knows how to do it effectively. We do, and with ProCoach, we’ll show you how.)

Plus, you get to work front-and-center as their coach. You’ll be able to guide and support them — by answering questions, offering encouragement, and tracking their progress — through a special ProCoach dashboard.

And, on Wednesday, November 30th, 2016, we’ll be opening ProCoach to our PN Certification students and graduates around the world.


When you enroll, you’ll be able to use this ground-breaking software and curriculum in your business — with your clients — and easily, quickly, effectively deliver the habit-based coaching you learned in the Precision Nutrition Certification.

You’ll grow your business and work less.

ProCoach will help you:
  • Add habit-based nutrition coaching to your existing services, easily.
  • Add a totally new, and highly profitable, revenue stream, immediately.
  • Market and sell your services to clients and prospects, effectively.
  • Take on more clients, while offering high-quality coaching and attention.
You’ll get better results for your clients.

ProCoach will also help you:
  • Assess clients quickly and efficiently.
  • Deliver habits, lessons, assignments from our proven curriculum.
  • Review every client’s consistency and habit adherence at any time.
  • Track every client’s physical, mental, behavior changes every week.
  • Set clients up for long-term, sustainable body transformations.
  • Attract new clients with photos, data, testimonials, and straight-up, irrefutable, hard-data evidence of your success as a coach.


Want to learn even more? Join the Presale List Today

My story: Once, I wanted to help more people. But I couldn’t.

As mentioned in the first video above, I started coaching and training clients about 25 years ago. Back then, there was no such thing as “online coaching”.

It was old-school: You met clients in person, you carried a clipboard, and after sessions you’d store handwritten programs on card stock paper in an organizer off to the side of the gym.

Wow, I have so many fond memories of my time training clients. But when I think back, there’s one frustration that always jumps out.

I consistently had between 15 and 20 full-time clients.

No matter what I tried, I couldn’t seem to add more.

You see, on top of working 45-60 hours every week on the gym floor training these clients, I needed to write programs, organize nutrition habits, do record keeping, manage billing, and nurture leads for when clients would drop out.

I needed some time back, but I felt stuck.

I was absolutely working my butt off, but not making much money once the gym took their 50% cut of my coaching fees.

In my mind, to make even just a little more money, I’d have to find more time…which meant sacrificing my own workouts (and health) or the few hours I had left for socializing and sleeping.

After a few years on this merry-go-round, I finally came up with a solution:

I started supplementing my in-person training with online coaching.

It began really well. But whenever my roster reached 25-35 clients, I bumped up against new problems.

Problem 1: With online clients, I didn’t have much time left for in-person coaching.

I ended up doing a ton of administrative work for my online clients: program writing, record keeping, email responses, phone calls, and other routine client management tasks. I was surprised; online coaching wasn’t the time-saver I had imagined.

Problem 2: I started losing track of my clients.

Because I had more clients than ever, I started forgetting who was on what program, who had what goals… I sometimes felt like an idiot, asking people “So what program are you on again?” during a session.

The interesting part? Lots of other fitness and health coaches were experiencing the same things. They felt the same frustrations.

I wasn’t a lazy, disorganized, “bad” coach.

I just needed a system.

We all did.

We needed to find ways to do the “human” work of creating programs, listening, connecting with, and motivating our clients. But we were constantly bogged down by administrative work, paperwork, scheduling, receipts.

So I got to thinking:

Couldn’t technology handle much of the repetitive “busywork” of day-to-day administration?

Couldn’t it keep us organized and on track? Monitor clients, even when we were sleeping or doing other things? Send us reminders and alerts?

That seemed like a good thing to outsource.

I started asking:

Could I “outsource” all these annoying and time-wasting administrative tasks so that I can take on more clients and do what I do best… coach?

So we built a dream solution to make coaching easier.

One of my best friends, Phil Caravaggio, had an answer.

Trained in systems design engineering, and specializing in web usability, Phil showed me real-life examples of how IBM, Dell, and Apple were using software to simplify and streamline these repetitive tasks.

At that moment, I knew exactly what we had to do.

We set out to build a coaching platform that would allow coaches — starting with me — to deliver the highest quality coaching experience to larger numbers of clients.

One year later: Success!

We built a beta version of ProCoach and started testing it with a new batch of clients. Immediately I was able to go from coaching 25-35 clients to 100-150 clients at a time.

All while working the same number of hours in a given week.



Want to learn even more? Join the Presale List Today

10 years later, that early prototype has become ProCoach.

That was the first prototype of Precision Nutrition’s ProCoach.

And it was built 10 years ago for one user: me.

Since then, we’ve consistently and relentlessly refined the technology, the software, and the curriculum.

We’ve tested its max limits. We’ve broken it on purpose and rebuilt it so it’s stronger. We’ve found all the sweet spots.

For example:

Since we built the beta version of ProCoach, our in-house coaches at Precision Nutrition have coached over 45,000 clients on it.

That’s an average of 4,500 clients per year for 10 years.

Today we’re able to coach these clients with about 20 full-time Precision Nutrition supercoaches (and an awesome group of part-time interns and mentors).

You’ll notice that’s an average of about 225 clients per coach — and they get amazing results.

What kind of results are we talking about here? Check this out.

See what 365 days of ProCoach can do.

And this video shares some amazing behind-the-scenes client stories.

Bodies, and lives, are changed with ProCoach’s habit-based nutrition coaching.

As you can see, our clients are a diverse bunch. They come in all ages, shapes, and sizes. In fact, they’re probably a lot like your clients.

Which means:

The results you see in the videos above are the exact same results your clients can expect when you start using Precision Nutrition’s ProCoach.

Want to see more? Check these out:
  • Precision Nutrition Coaching – Men’s Hall of Fame
  • (225+ men’s before and after photos. Ages 21-70)


Want to learn even more? Join the Presale List Today

The ProCoach reviews have been stellar.

In June of 2016, we finally opened ProCoach up to a small group of health and fitness pros outside of the Precision Nutrition team — specifically our Certification students and graduates.

We wanted to let them test drive the program in their own businesses. And the response has been completely overwhelming.

We ended up selling out all available ProCoach spots in a matter of hours.

In addition, that first group of ProCoaches have:
  • enrolled over 25,000 new clients,
  • helped them lose nearly 200,000 pounds,
  • collected nearly $10 million in revenue,
All that in just 5 short months.

I can’t wait to see what happens this January when the New Year’s Resolution crowd comes out of the woodwork.

If you want to be ready when the January rush comes — with a research-proven, client-tested, and reliable system for coaching nutrition — consider joining us on Wednesday, November 30th.



Want to learn even more? Join the Presale List Today

Grow your business and help more people — whether you’re a seasoned pro or just starting out.

By incorporating ProCoach into your business, and coaching practice, you’ll:
  • Add habit-based nutrition coaching to your existing services, easily.
  • Add a totally new, and highly profitable, revenue stream, immediately.
  • Market and sell your services to clients and prospects, effectively.
  • Take on more clients, while offering high quality coaching and attention.
  • Assess new clients quickly and efficiently.
  • Deliver habits, lessons, assignments from our proven curriculum.
  • Review every client’s consistency and habit adherence at any time.
  • Track every client’s physical, mental, behavior changes every week.
  • Set clients up for long-term, sustainable success.
  • Attract new clients with photos, data, testimonials, and straight-up, irrefutable, hard-data evidence of success.
You’ll save time while making more money.

Your clients will get world-class results.

You’ll look like a rock-star coach.

And you’ll feel more in control of your career than ever before.



Want to learn even more? Join the Presale List Today

Interested? Add your name to the presale list. You’ll save 30% and secure your spot 24 hours before everyone else.

If you’re interested and want to find out more, I’d encourage you to join our presale list. Being on the presale list gives you two special advantages.
  • You’ll pay less than everyone else. At Precision Nutrition, we like to reward the most interested and motivated professionals, because they always make the best students and clients. Join the presale list and we’ll give you 30% off the monthly cost of Precision Nutrition’s ProCoach.
  • You’re more likely to get a spot. To launch this in a very controlled way, we’re taking a small group of fitness and health pros for this round. (And we probably won’t open up additional spots till late 2017). Last time we sold out within minutes, but by joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.
If you’re ready to help more people live their healthiest lives, grow your business, and worry less about time and money… ProCoach is your chance.

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